Over the past 20 years, the New World wine sector has increased from just 3% of global wine exports in the late 1980s to more than 25% of the global market.
To maintain a premium in the market, the wine industry must deliver consistently high quality products with an increasing emphasis on environmental sustainability. New wine styles and flavours will allow companies to maintain their position with existing markets as well as to gain entry into emerging markets such as Asia.
Australia has a solid reputation for delivering premium quality Shiraz and other red wines from iconic areas like the Hunter Valley, Barossa and McLaren Vale, as well as Riesling and other white varietals from the Clare Valley, Eden Valley and Adelaide Hills.
Together with vineyard owners and wine companies we are working to enhance sustainable practices and support vineyard decision management by developing new knowledge to better address pest and disease issues, climate variability and vine health.
Through our Sensory & Consumer Science facilities in New Zealand we are also working to better understand flavour and aroma profiles and uncover new insights into consumer preferences and purchase behaviour.